Advisor · Speaker · Founder

AI is leverage. Judgment is the edge.

I designed technology at Sony, Google and Meta AI, then built a venture-backed AI company. Now I help leaders decide what to hand to AI, what to keep human, and how to move fast without losing their footing.

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Julia Peter
Based in Switzerland. Working with teams in Europe and the US.
Built atSony, Google, Meta AI (FAIR)
FoundedLocalAway, VC and Techstars backed
Invited byNASA, as a creator covering a Mars launch
ShowTechnically Sweet, since 2014
Work

Ways to work together

Most AI decisions aren't technical. They're judgment calls about where to spend money, time and trust. I help leaders make them well, drawing on years inside the companies that build AI and on building with it myself.

Retainer · 1:1 · remote or in person

Executive advisory

A private thinking partner for CEOs, founders and senior leaders making AI calls with real money behind them.

  • Clear calls on where AI pays off and where it's noise
  • Fewer expensive experiments
  • A team that knows what to delegate to AI and what to keep
Keynote · fireside · workshop

Keynotes and workshops

Talks for conferences, leadership offsites and company all-hands, grounded in what actually happens inside AI teams.

  • Built around your audience and goals
  • Practical frameworks people use the next morning
  • In person in Europe and the US, or virtual
3 weeks · fixed scope · remote

AI product sprint

From "we should do something with AI" to a plan your team can build, in three weeks.

  • What to build first, and what to skip
  • A scoped first AI feature with UX direction
  • Success metrics and a 90-day build plan

Every engagement is scoped to the outcome. Share your goals, timing and budget in the form below and I'll reply personally.

Stage

Talks

KeynoteFiresideWorkshopPanel
Julia Peter on stage presenting how generative AI turns random numbers into art, design, textiles and fashion
Keynote on generative AI in art, design and fashion.

Technically Sweet: just because we can build it, should we?

Oppenheimer's warning about chasing what's "technically sweet," what it looked like from inside Big Tech, and how leaders keep human agency as AI accelerates.

Taste is the last moat

When AI makes anything cheap to produce, choosing what to make becomes the product. What taste is, and how teams build it on purpose.

Read, Draft, Do

A simple rule for how much responsibility to hand AI, from reading your data, to drafting decisions, to acting on its own. Trust gets earned in levels.

Design a Life You Love

We pour enormous intelligence into designing technology. This talk applies the same craft to careers, companies and the lives around them.

Julia Peter speaking on the Female Founders and Funders panel at Lair East Labs in New York
Female Founders & Funders panel, Lair East Labs, New York.
Background

About

I've spent my career where design meets AI.

I designed products at Sony, Google and Meta AI, including Facebook AI Research. In 2021 I founded LocalAway, an AI company for creator commerce built on the TikTok Shop partner platform and backed by venture investors and Techstars.

I've been writing about technology since 2014. NASA invited me as a creator to cover a Mars launch from the inside.

I live in Switzerland with my family.

Technically Sweet with Julia Peter show cover
The showTechnically SweetUsing AI and intentional design to build better careers, businesses and lives. On YouTube and podcast apps.
SonyDesign
GoogleUX design
Meta AIProduct design, AI (incl. FAIR)
LocalAwayFounder and CEO
All inquiries
Contact

Tell me what you're working on